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Privacy Policy

Privacy Policy for The Good Egg Bakery
Effective Date: 28/05/2025
 

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.thegoodeggbakery.co.uk (the “Site”).
 

PERSONAL INFORMATION WE COLLECT
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When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse, we also collect information about the individual pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this as “Device Information”.
 

We collect Device Information using the following technologies:
 

  • Cookies – small data files placed on your device or computer. For more on cookies and how to disable them, visit www.allaboutcookies.org.

  • Log files – track actions on the Site and collect data including IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels – electronic files used to record browsing behaviour on the Site.
     

When you make or attempt to make a purchase through the Site, we collect certain details from you, including your name, billing and shipping address, payment information (including credit card numbers, PayPal, Apple Pay), email address, and phone number. This is referred to as “Order Information”.
 

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

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HOW WE USE YOUR PERSONAL INFORMATION
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We use your Order Information to:

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  • Process and fulfil your orders (including payment processing, shipping, and sending confirmations or invoices)

  • Communicate with you

  • Screen orders for potential fraud or risk

  • Send you information or marketing material related to our bakery, in line with preferences you've shared with us
     

We use Device Information to help identify fraud risks (particularly via IP address), and to improve and optimise the Site, such as through analytics on browsing behaviour and marketing effectiveness.

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SHARING YOUR PERSONAL INFORMATION
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We only share your Personal Information with trusted third parties to support our services:

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We may also share your Personal Information to comply with applicable laws, respond to lawful requests (e.g. subpoenas or search warrants), or protect our legal rights.

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BEHAVIOURAL ADVERTISING
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We may use your Personal Information to provide targeted ads or marketing communications we believe may interest you.

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You can opt out of targeted advertising via:

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/

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DO NOT TRACK

Please note that we do not alter our data collection or use practices when we receive a Do Not Track signal from your browser.

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YOUR RIGHTS

If you are a UK or EU resident, you have the right to access the personal data we hold about you and to ask that it be corrected, updated, or deleted. To exercise these rights, please contact us at the details below.

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We process your data to fulfil orders or otherwise pursue our legitimate business interests. Please be aware that your data may be transferred outside the UK or EU, including to Canada and the United States.

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DATA RETENTION

We retain Order Information for our records unless and until you ask us to delete it.

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CHANGES TO THIS POLICY

We may update this Privacy Policy occasionally to reflect changes to our practices, operations, or legal requirements. Any changes will be posted on this page with an updated effective date.

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CONTACT US
 

For more information, questions, or complaints about our privacy practices, please contact us by:
 

Email: thegoodeggbakes@gmail.com

Website: https://www.thegoodeggbakery.co.uk/contact
 

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